Spotted the contest ad in the McMaster Silhouette Jan. 22 issue of the student newspaper:

A lens can capture life as it happens, catalogue important documents, confirm a prognosis or protect an endangered species.
Improving lives and protecting the planet is our responsibility. Help us see what you see at http://whatyousee.ca

Enter today: tell us a problem and your idea to solve it using Canon imaging technology.

Finalists will pitch to Canon Canada's CEO to win money, equipment and an opportunity to solve the problem with Canon.

Over $25,000 in cash and Canon hardware to be won! Early Bird Prizes each week just for entering early. Challenge entries accepted January 19 - Feb. 20, 2015. Full details at http://whatyousee.ca

Sponsored by Canon: Because It Counts