The Contest Period consists of two (2) phases,
1) a submission phase which will start on Monday May 31st, 2010 at 12:00:01 p.m. ET and ends on Monday July 19th, 2010 11:59:59 a.m. ET

2) and a voting phase which will begin on Tuesday July 20th, 2010 at 12:00:01 p.m. ET and ends on Monday August 9th, 2010 11:59:59 a.m. ET. This Contest is sponsored by Cadbury Adams Canada Inc.

http://www.stridegum.ca/en/#News_And_Promotions

rules:
http://www.bigstridea.ca/rules