I'm sure the Denny's rewards program has been posted before but I couldn't find it. I signed up for it in store, but you can also sign up on the website (www.dennys.ca). They gave me a card to earn points, a coupon for a free burger and fries and you get a coupon for free entree on your birthday. (plus when you go into dennys on your birthday you get a free entree anyway, so if you use your coupon another day, then you get 2 free birthday meals!). They also ask for your anniversary date, so I'm guessing maybe you get a coupon then too, and you put in your family members birthdays, so that makes a ton of free food!