Tried Out Walmarts New Coupon Policy
Last weekend the wife and i did wm. All went well other then, s5wub3 any gilette product, they wouldnt take that for gilette satin care cause it wasnt in the picture despite that it says any gilette product. So we just asked her to not ring them in. The rest was good though, wife got new jammies with the difference on the other coupons lol. Cashier even kept saying, oh! You get .50 over this coupon, and things like that.
Tried Out Walmarts New Coupon Policy
Think about it...manufacturers COULD put limitations on their coupons to exclude trial sizes (some have it) in the fine print, but why wouldn't they want consumers to buy a trial size and use a coupon???
Back in university i took a marketing class & we learned about product markup, and generally speaking, the smaller the item, the larger the markup (due to smaller manufacturing costs, less product, smaller packaging etc. etc.). So, think about it from the manufacturers point of view--they sell a product with a larger markup AND they get their product in your house (so chances are higher that if you like it you will probably buy it again, and probably buy the full size version=brand loyalty) so the result: PROFIT for them. So, why not allow for their coupons to be used on trial sizes--isn't it comparable to a "free sample"?? If by getting you to TRY IT (thus the name, TRIAL) aren't they "intending" for you to like it and then buy it again?? That's why there are always coupons out for the latest newest products (eg: Advil nighttime is a good example--they didn't say it on the box but the tiny 10 capsules/box was probably their "trial" size, and then they put out a $4 coupon that is valid for a couple months & says specifically for ANY size, then once consumers buy it and try it then they will buy the 40 count box next time when they don't have a coupon?? Just one recent example).
So, if you think that coupons aren't meant for trial sizes, maybe you should think about it from a different point of view--in terms of their bottom line. Bottom line is what matters to companies, and if they didn't intend for their coupons to be used on trial sizes because it negatively affects their bottom line, they would have put it on the coupon "excludes trial size". They've done their math! That's what the marketing dept. does--comes up with profitable marketing strategies...and in case you haven't heard, coupons are just another marketing tool to get you to buy their products.