Originally Posted by
kava5
I only use AirMiles for Metro giftcards and am really pissed at this situation.
I've NEVER been impressed with AirMiles: I've always recognized them for the parasites they are. They are basically just artificially elevating the cost of goods and services so they can pay their own wages at their own company without adding ANY value of their own.
This is in stark contrast to point programs like Shoppers where loyal shoppers help to support the company they shop at. There is no army of employees whose sole duty and job description is to administer the points program like at AirMiles. It's expensive to pay the wages of so many people, who frankly don't add any value to your shopping experience.
This is how AirMiles artificially inflates the price of goods and services.
I agree with operabob: it's pointless to complain to AirMiles about it, as they have created the situation.
I have complained instead to Metro at their website.
This is what I wrote:
"I have just discovered that AirMiles have once again upped their redemption without warning to its users.
It now cost 175 AirMiles to get $20 worth of groceries. I thought that 160 points was unreasonably high enough, but 175 points is getting to be too much!
I love shopping at Metro, but hate the AirMiles program. Is there some way that Metro can start its own loyalty program for its loyal shoppers? AirMiles spreads itself so thin over so many sponsors that I can't believe that this is the best redemption rate possible.
The reduction in the AirMiles exchange rate will mean shoppers will have to reconsider shopping at Metro as the price advantage from the AirMiles program has been eroding surely and steadily.
Isn't it time to dump AirMiles at Metro?
I'm SURE that Metro can do better for its customers!"
I would encourage other SC'ers to also complain to their favourite vendor.