COUPONS - How do they work really?

I know how coupons work for me.... I get money off my item.

BUT I WANT TO KNOW .....How does a coupon work for the retailer?

Do they get the full price of the item reimbursed by the company? What if I use several coupons (FOR EXAMPLE at London Drugs) and stack to get the item free? Does London Drugs actually end up paying if you know what I mean???

Does anyone work for a store and know?

they send them to the address given, they receive the amount of the coupon plus they are also given a handling fee. the only thing they have to do is prove sufficient items were sold to cover the coupons

thanks for clearing that up.......

http://www.mdjunction.com/components...02675f5698.gif