I know I save at least that much if you count in price matching. I hardly ever use a coupon on a regular priced item. I had probably $250 worth of stuff in the car last friday. OOP $25 at Pharmasave and $1.50ish at Walmart! It takes a lot of planning, and a lot of multiples of the same items. Like I tell my sister, when I run out of dish liquid I just go to the stock pile rather than the grocery store where I would pay $3 or so. I also definately adjust what we eat according to the sales and coupons... Not so good for the waist line though!