I got a small sears ad about the Estee Lauder BB cream in the newspaper along with all the flyers.
On the back it says:
"Your free sample awaits. Visit your Estee Lauder Counter at Sears and receive a sample of DayWear B-B Creme in your choice of tint.
No purchase necessary. Offer good while supplies last.
One to a customer, please."
:-)