Sportchek's Bad Flyer Design

This week, Sportchek is having a Buy One Pair, Get One 50% Off sale on selected running shoes. All the running shoes are of high quality such as Nike, and Puma. The only issue I'm having now is how they have their flyer laid out and priced. Instead of having the price of the shoes labelled on the shoes, they have the cost of the shoes priced as if they were the second pair you're buying. I just recently purchased a pair of running shoes from Brand Name Shoe Warehouse and thought I was getting a great deal. I open up the Sportchek flyer and see shoes for $39.99, only then to read the fine print. Thanks Sportchek, for over complicating your flyer and potentially misleading consumers.