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Tim Hortons’ extra-large trouble trouble
Wednesday, September 8, 2010
On a recent Thursday morning, as thousands of Canadian coffee lovers waited in line for their daily fix of Tim Hortons, the company’s head office unveiled its latest quarterly earnings report. The figures confirmed—yet again—that when your brand is the closest thing to a national religion, filling the collection plate is never a problem.
Total revenue: $639.9 million. Total profit: $94.1 million.
That same morning, Aug. 12, Hortons executives made another lucrative announcement: the company had just sold its 50 per cent stake in Maidstone, the Brantford, Ont., bakery that mass-produces donuts and muffins for every “Tim’s” in the country. Originally launched as a joint venture in 2001, Maidstone now belongs to the Swiss food giant Aryzta AG, which paid a whopping $475 million for Hortons’ half of the operation (and has agreed to continue supplying the chain with fritters and biscuits until at least 2016).
But that is about to change. In the coming weeks, Tim’s devoted disciples will receive a very fresh reminder about just how much their donuts have evolved. Hortons’ historic decision to go frozen is now at the heart of a proposed $1.95-billion class action lawsuit that has exposed a bitter—and very personal—battle inside the country’s favourite coffee shop
If you want to read more, click the following link...
http://ca.finance.yahoo.com/personal...rouble-trouble
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