As seen in ad from LCBO's Food and Drink Magazine-Early Summer Issue.

Canadian locations of Lauzon are in Montreal, Toronto and Vancouver.
Text:
Look for our promotion You always Win! In store instant rebates of 25 cents, 50 cents, 75 cents or $1 per square foot.
Offer valid April 15 to July 14, 2013. Details at your participating Lauzon dealer.

(Cannot locate the promo details on their website: www.lauzonflooring.com shows only 2012 promos...sigh).