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Big Grammy, I could see Freshco as the Newmarket one is now a Farm Boy but I thought part of the RCSS Price Match policy was they Price Match all Loblaw Banner Stores.
Out of curiosity, do you know if they will Price Match Zehrs because if they will Freshco is closer than Zehrs. I am slightly all about the technicality, especially since my local store used to try to pick and choose. They would Price Match the "higher end stores" that were further away but not the "lower end stores" that were closer. They tried to claim they did a survey and discovered their shoppers were not shopping at the "lower end stores" so they were not "competition" and that is why they no longer Price Matched them. I also questioned this as it was before Covid and I was the store at least 2 maybe 3 times time a week and I was never surveyed on where I shop.
I was in RCSS (not Newmarket) on Thursday but I did not notice any changes to their signage but with that being said cannot say I was overly looking at the Price Matching Signage.