There are a few things Canadians get theirs chests puffed up about when it comes to nationalism, and the Olympics manages to combine almost all of them into two highly patriotic weeks. They are, in order of importance, hockey, beer and manners. And the ad above from Molson Canadian does a pretty great job of snagging all three, and also pulling strongly at our notion of Canadians as global citizens. In an ingenious bit of marketing originally released in honour of Canada Day, Molson Canadian (which, it must be pointed out, is owned in full by
bi-national company Molson Coors Brewing Company) created a fridge that apparently only opens when a Canadian passport is inserted into its scanner. Then, and only then, will the door open to reveal shelf upon shelf of cans of Molson Canadian, which can be duly shared with the surrounding crowd.