*Update
I went back to Target and saw a secret stash of Fifth Gen 16gb. The guy told me they were $229. I complained to him about my wife going @ 7am for the 4th gen 16gb and getting nothing. I guess they were substituting them with either 5th or 4th gen 32GB and something about stock coming in at 11am. Anyways to make a long story short I was able to convince him to give me the 5th gen 16gb for $129 plus the $15 card ... woohooo way happier now!