Beyond the Rack, false advertising?

[MapleLeaves]

Lately Beyond the Rack is doing a lot of advertising, especially on this site. I don't know if you notice, that they showed Louis Vuitton's handbags in the ad with the tempting 'up to 90% off' phrase. Louis Vuitton's handbags are one of the most recognizable luxury goods, it's not difficult to understand why they made that choice.

However, it's known to all that Louis Vuitton never discount their bags, not even for one cent, and never have their bags sell on any platform other than their own website and stores. They even announced that if you see a NEW Louis Vuitton bag for sale anywhere else, it's guaranteed a fake.

I'm not doubting that Beyond the Rack would sell fake items, I'm doubting that they actually never have any Louis Vuitton bags in stock for sale, not in the past, not for now, and not in the future. Then why would they used something they would never sell to advertise their website? Isn't it considered fraud and against the consumer law?

[MapleLeaves]

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[Natalka]

Did some googling, apparently they sell vintage items or, ahem, pre-owned.