This is a new product from Tide in a yellow bottle - it is their "value" version of Tide, designed to compete with cheaper brands.
I've seen the 1.18L bottle (the smallest size) on sale for less than $5.
Has anyone tried this? I like Tide, but it is too expensive, so I usually go with cheaper brands.
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So far I've tried:

Arm & Hammer (I like this one a lot. If Tide is a 10, I would rate A&H a 9)
Purex (another 9)
Xtra (7.5)
LA's Totally Awesome Oxygen Powered Detergent (ugh, this is sold at Dollartree stores. $1.25 for 1.18L, but you get what you pay for. I like a lot of the LA's Totally Awesome products, but this one is 3).
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