Penningtons Black Friday Weekend (Nov 28-29, 2014)

From my email (I don't know why there is a 50% and 40% for Saturday).

*40% off everything in-store Offer valid in-store only on Saturday, November 29, 2014 from 8 am to 10 am (ET). Valid on select Penningtons merchandise only, excludes Hush Puppies, LifeStride and Skechers. Offer does not apply to previously purchased merchandise. Offer may not be combined with gift card purchases or any other offer or promotion. Some restrictions may apply. Penningtons reserves the right to modify or terminate this offer without prior notice. **50% off in-store & online Offer valid in-store & online on Friday, November 28, 2014 all day until store closing and online (until 11:59 PM ET) and Saturday, November 29, 2014 in stores (from 10 am ET until store closing) and online (until 11:59 PM ET). Valid on selected Penningtons merchandise only, excludes Hush Puppies, LifeStride and Skechers. Selected styles. The price online reflects discount. Offer does not apply to previously purchased merchandise. Offer may not be combined with gift card purchases or any other offer or promotion. Some restrictions may apply.

I was slightly confused by that too but I think because the 50% is only on select things, the 40% is everything else.

Until December 1st, they also have free shipping on all orders made online.