It's different because I had a spreadsheet of all the health and beauty I usually buy, plus things I had my eye on for home decor, and prices had been stable since October. The day after they announced they were closing, my store jacked the prices on nearly half the items on my list. E.g., antacids went from $8.79 to $11.99 so not small leaps in pricing, either. To me it seemed that they had rolled back pricing they had adjusted to attract customers all at once.