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As Canada's Conservative Party prepares to vote for its next leader, one question is on everyone's mind: how do you take down Justin Trudeau?
In the summer of 2011, few could predict that today Justin Trudeau would be hailed as a symbol of hope for progressives facing anti-globalization forces. In fact, few could predict that Mr Trudeau would have any role representing Canada on the national stage, period.
Back then, things could not possibly look any rosier for the Conservative Party of Canada, the historical opponents of Mr Trudeau's Liberal Party. Prime Minister Stephen Harper had just won the Conservatives' first majority in more than a decade, and the Liberals were in absolute disarray, having lost both 43 out of 77 seats in parliament, and their status as official opposition.
Without a leader, and almost completely cut off of from voters in the west of the country, the Liberals had little to do but lick their wounds.
Flash forward to today. After winning the Liberal leadership race in 2013, Mr Trudeau led his party to victory in October of 2015, securing a majority government and heralding a new era of "sunny ways" politics.
At the party's leadership convention on 27 May. the Conservative Party will face the task of picking Mr Trudeau's challenger in the 2019 election. With 13 candidates, there are no clear front runners and few big names.
Shark Tank host Kevin O'Leary earned comparisons to US President Donald Trump for his reality TV credentials and outsider status, but ultimately dropped out of the race.
"All the candidates say 'I'm the person who can beat Trudeau'," Peter Woolstencroft, a political scientist at the University of Waterloo, told the BBC. "But it's going to be very hard to beat him."