Free kids movie pass when you spend $8 on lunch mate snack packs. They are on sale at Freshco for $2 so you buy 4 and pay $8 and you will get a kids movie pass value up to $9.99 and I believe its unlimited. I think the pass is sent to you as a pin so you can order the movie pass on-line. Your getting your $8 back plus 4 free lunch mates.