Found the contest on the Fan Expo Facebook page, which links to the Instagram Gleam link:
https://www.facebook.com/fanexpocana...type=3&theater

Rules: https://gleam.io/9wuy7/the-august-ze...-lite-giveaway

The prize pack contents (value not provided):

PRIZES: One (1) Epic Zelda Prize Pack, consisting of the following items:
- Nintendo Switch Lite
- Animal Crossing: New Horizons
- Zelda Master Sword
- Zelda Hylian Shield
- Breath of the Wild for Switch
- The Legend of Zelda Encyclopedia Deluxe Edition
- Ceramic 12 Hole Ocarina
- An 8"x10" Zelda portrait autographed by voice actress Patricia Summersett
- 2 premium passes TO THE FAN EXPO HQ event of your choice!