You need a PIN to enter via purchase, NPN or QR code on specially marked packages at retailers:
HOW TO ENTER & HOW TO WIN: To participate in the Contest, entrants must have Internet access and a valid email address. During the Contest Period, there are three ways to enter the contest, as follows:
  1. Participants can submit an entry by visiting and entering their PIN which can be found on specially marked packages of Budweiser at participating retailers and completing, while supplies last; or
  2. Participants can scan a quick response (QR) code on specially marked packages of Budweiser at participating retailers, while supplies last; or
  3. To receive a PIN without purchase, please send a postage stamped envelope to "Budweiser Super Bowl LVIII Party Upgrade 2023", 180 Henri Dunant St., Moncton, NB, E1E 1E6. Limit one request per postage stamped envelope. Include your name, return mailing address, the statement "I am of legal drinking age in my province of residence” and your signature. Requests must be received in time so that a PIN can be mailed to you in time to participate before the Contest Close Date. While supplies last.Each unique PIN can only be entered once for a chance to instantly win a prize (see PRIZE below for more details). Once a PIN has been entered, the entrant will be required to complete a Contest entry form in its entirety including answering the skill-testing question. Once completed all required fields, click on the “Submit” button and you will immediately see a message confirming whether or not you are an “instant” winner. Complete all validation steps so that your prize can be sent to you. A Prize will only be sent once the order's steps have been completed and confirmed. Limit of one (1) entry per person, per household during the Contest Period, regardless of the method of entry. Entries must be received prior to the Contest Close Date. Entries received after the Contest Close Date are void. Contest Sponsor reserves the right to disqualify an entry for any reason whatsoever at its sole discretion. All decisions of the Contest Sponsor shall be final and shall not be subject to appeal. No other form of submitting an entry is valid other than as stated above. Multiple participants may not share the same email address. Participants may not enter with multiple email addresses, nor may participants use any other device to enter under multiple identities. Any participant who attempts to enter with multiple email addresses or accounts under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.
Rules (yes I know it says 2023 but the rules show 2024 dates):

Entry form:

PRIZE: There are forty-one (41) prizes available to be won. Each prize consists of one (1) 65” 4K ultra–HD HDR LED Smart TV with sound system, one (1) NFL Super Bowl LVIII branded 68L mini fridge, and one (1) NFL branded recliner (each a “Prize”). Approximate retail value of each Prize is $3500 CAD. Alcohol is not part of a Prize.The odds of obtaining a unique PIN with an instant win prize associated to it are 1 in 500 The number of prizes available to be won will reduce as prizes are won/claimed.
Prize is non-transferable and non-redeemable for cash. No substitutions, except by the Contest Sponsor, who reserves the right to substitute a prize with a prize of equal or greater value. The Contest Sponsor is not responsible for a Prize once it has shipped.
Good luck!