I was shocked to learn on my travels today that there is not much of a deal at zellers. I did a cost comparison between superstore, walmart and zellers. walmart and superstore were on track with eachother in price with the exception that you have a "cap" on most products at superstore. limit of ect. At walmart you do not. zellers was consistantly overpriced. the only two things that were cheaper were eggs and butter. (by 30 and 50 cents). Also for anyone doing the Nestle water challenge walmart is the best deal for the water.