The mall sent a newsletter out with news about what each spending level at the new store will get in terms of a free item from Lacoste:

Shop in style for Valentineís Day at Lacoste Shop in style for Valentineís Day to celebrate the opening of the new Lacoste boutique! On February 13th and February 14th enjoy a gift with purchase when you spend*:
$100 = Lacoste menís underwear
$150 = Lacoste towel
$300 = Lacoste fragrance
$400 = Lacoste.12.12 chronograph watch
*Some restrictions apply, details in-store.
The new Lacoste boutique opens on February 12th, located in the North Expansion near centre court (across from Ted Baker London).
Alligator logo fans will be delighted!