Originally Posted by
renegado
People are right to be disappointed. Based on the last two years' Mega redemptions, some people have increased their shopping at SDM and saved their points for Christmas. They may wind up redeeming their points at a lower value than they thought the points would be worth when they bought them (and we do buy our points, let's not forget). This works out well for SDM in the near term, but disappointing your customers is never a good marketing strategy.
In point value, 95,000/$210 will be only the fourth best offer of 2012. Disappointing, indeed. Oh, well. We can't take our Optimum points to another store. Have to take whatever we can get for them.
If SDM is hurting -- which is what cheaping out on Christmas looks like -- slashing year-end bonuses in the marketing department would have been the smarter thing to do.