Brand Loyalty Game

[CentrallyCalm]

I have been working on a new game we can add to our GAME ROOM. I have an advertising & marketing background, which leads me to think about products from a different perspective.

Brand Loyalty is the game.
Just HOW loyal are you?

Let's get the definition first, so we're all on the same playing field.

In marketing and advertising, Brand Loyalty is the consumer's desire to purchase a BRAND of product, repeatidly. It also includes word-of-mouth advertising to other potential consumers, about the products we are committed to repurchasing.

Brand Loyalty at it's finest, is when a consumer is willing to pay more for "their" chosen brand, even when the competator's brand may be cheaper, on sale or have a coupon.

For the purpose of this game, Brand loyalty will be defined as products which we have a choice about purchasing; not products which are limited due to access in some regions, forcing consumers to purchase only that brand.


Examples may include: Pepsi vs Coke, PC vs Mac, Heinz vs Alymer
You may also include store brands, no name, etc. Any product, for which you (or family) are the consumer (end purchase user of the goods).

[CentrallyCalm]

Heinz ketchup.




I won't buy another brand even if I am out of ketchup, I'd rather have none then have ketchup I don't really like.

[Littlemoe0]

Decadent chocolate chip cookies, man there good, and the only ones my kids will eat.

[Binbrook]

Tide detergent

[CentrallyCalm]

Dr. Pepper

[prince$$]

Dawn dish soap

[heartgirl99]

coke

[WAWAZAT]

LUGZ kicks

[Natalka]

Campbell's Cream of Mushroom soup

[prince$$]

Listerine

[Binbrook]

Liptons chicken noodle soup

[ame555]

Always only (for feminine products!)

[Binbrook]

Cracker barrel cheese

[Aphena]

Trojan Condomns

[Binbrook]

KY jelly